Gold jewelry is not always pure gold. Unless it is 24k, it is an alloy; a mixture of metals. Gold jewelry can be alloyed with silver, copper, zinc, palladium, and nickel to create different gold colors. The most common gold colors are: yellow, white, rose, and green.
-Yellow gold is made by mixing pure gold with silver, copper, and zinc. It is the purest color, the most hypo-allergenic, and requires the least maintenance of all the gold colors.
-White gold is made of gold and platinum (or palladium). White gold can also be made of gold, palladium, nickel and zinc. White gold is more durable and scratch-resistant than yellow gold. It is also more affordable than both yellow gold and platinum.
-Rose gold (or pink gold) is alloyed with gold, copper, and silver. Rose gold is more affordable than the other gold colors because it uses the inexpensive copper for its rose color. Due to its copper content, rose gold is more durable than yellow or white gold.
-Green gold (or Electrum) is mixed with gold, silver, and sometimes copper. Silver is what gives the gold alloy the green nuance.
So which type of gold is the most popular? Yellow gold has historically been the most favored choice, however white gold has emerged dominant over the last 30 years. The reasoning for this is that it was less expensive at the time, and therefore appealed to more buyers. However in today’s 2018 world, white gold remains iconic in the jewelry world and the fashion world. Today, yellow gold is a bold choice, and white gold is flashy yet subtle at the same time (also less prone to scratches and more durable, making it the most commonly used across the whole jewelry spectrum today.
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